Published On: Fri, Dec 9th, 2016

Alone Is A Lonely Place To Be

Abstract business background.

NOTICE OF DISCLAIMER:

C-Notes is a collection of random thoughts and ideas from SoGospel editor Charles Brady and in no way represents advice or recommendations for anyone. No animals were harmed in the production of this article and no trees destroyed. 

Lets face it. As a touring artist you just can’t do it all by yourself. There’s just no way. There is far too many things that must be done to have a successful career than you will ever be able to do alone.

Bookings, promo calls, scheduling, planning, practicing, social media engagement, marketing, transportation, lodging, building media relationships, building industry relationships, creating and planning for new products, reviewing song submissions, building and updating a website, working with graphic artists, working with and finding great songwriters and musicians and recording studios, photographers, product duplication, paying mechanical license fees, making decisions on audio gear, keeping up with musical equipment, insurance, legal matters, accounting, tax returns, radio promotions, video promotions, building relationships with concert promotors, stage wardrobe, on stage image and performance decisions and the list goes on and on.

If you’ve ever wondered how an artist who makes it big can run through millions of dollars and wind up broke in just a few years just look again at the list above.

The issue for most artists who are looking seriously at a career in music is finding a balance for all the “important stuff” and that “important stuff” is a really long list. There is so much to consider and so much that needs our attention.

A lot of artists have the concept of just getting onstage and entertaining their fans and riding across the country in a big ole Prevost that costs more than a mid sized family farm. Reality for the beginning artist might be more along the lines of a Chevy Van and sleeping in that van and hoping the next gig yields enough money to fill the gas tank to get to the next venue.

The “DREAM” is reserved for a select few who possess not only undeniable talent but also the good sense of how to build an excited and growing fanbase and a team that can propel them to the top while still leaving enough cash to survive and thrive.

The “REALITY” that most experience happens because the work ethic and the long list above is replaced by an attitude of entitlement and often ends as quickly as it begins. If you’re going to succeed in this thing then you’d better be ready to work harder than you’ve ever worked for anything in your life.

You can succeed. You can do this. You can have extraordinary success. BUT. YOU WILL WORK HARDER THAN YOU COULD EVER IMAGINE. And if you don’t have “undeniable” talent then you better keep the day job and enjoy your expensive hobby on the side. There is nothing wrong with that and there will always be a place for average, good, local, inexpensive talent.

Face it. Every venue can’t afford to book Adele, Garth Brooks or Karen Peck and New River. So there is still a HUGE opportunity for decent talent to carve out a niche market and build a fanbase of supporters who can make you feel like a million bucks and love you and your music and treat you like royalty! Your number 1 task now is to FIND THEM and ENGAGE THEM and BRING THEM ONTO YOUR TEAM.

READY. SET. GO!

(c)2016 Charles Brady

NOTICE OF DISCLAIMER:

C-Notes is a collection of random thoughts and ideas from SoGospel editor Charles Brady and in no way represents advice or recommendations for anyone. No animals were harmed in the production of this article and no trees destroyed.

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